E-commerce Platforms

Choose an e-commerce platform

To be clear, there isn’t one platform that is perfect for every business so as you review the platforms listed below, keep your business in mind.

It is important to remember that there may be trade-offs in terms of ease of use and functionality. Most e-commerce platforms will include the basics you’ll need like catalog management, payment processing, support for sales tax, and basic promotion functionality. Additionally, you’ll want to find a platform that you can grow with once things get back to normal.

When it comes to choosing a platform there are several different factors you should consider.

Is the platform available in my country?

Not all platforms are available in all countries. Does it support all the languages that you need to support? Do you need to display or transact in multiple currencies?

How quickly can I get up and running?

The size and complexity of your business will have an impact on how quickly you can get online. For example, if your business does a lot of business-to-business (B2B) and you have complex price lists that vary by customer group, or if you need to set different product prices based on currency, it will take longer to get up and running.

Do you have access to support if you get stuck? Will you need a developer to handle some features and if so, do you have access to a developer? If not, that’s ok! Just fill out this form to get some help

Does the platform have everything I need?

Not every platform will have the features that you need to run your business. Some platforms may work right out of the box; others may require additional customizations. Most e-commerce platforms allow customizations in the form of third-party plugins. Investigate what plugins are available for the features that you need.

Platforms to Consider

Small and Medium Businesses

Below is a short list of the most popular e-commerce platforms that merchants new to selling online should consider. The list is broken into two main categories based on business size.

Selecting the right platform can feel a little overwhelming so if you feel stuck there are a few things you can do:

  • Setup a free trial and get a feel for any platforms you think would be a good fit
  • Talk with an agency about your needs
  • Contact a representative at any of the listed platforms to learn more

For these platforms, we’ve highlighted the following features:

  • Catalog size: Catalog size is the number of products, including the number of individual products and product variations, such as size, color, etc.
  • Hosting included: Many platforms include the cost of hosting as part of the price. Generally, Software as a Service (SaaS) platforms will include hosting while Open Source platforms will not.
  • Theme builder/editor: The platform allows business owners to make changes to the look and feel of the site without requiring a developer.
  • Coupons/discounts: The platform supports the ability to have automatic cart level discounts or promotion codes.
  • 24/7 support: The platform includes 24/7 technical support through phone or chat.
  • Point of sale (POS) integrations: A point of sale system is how customers pay for your products when they are physically in your shop. Many platforms either include a native point of sale system or support integrations with popular point of sale systems.

BigCommerce

Magento

  • Price: Starting cost varies based on hosting (license fee based on plan)
  • Special offer: Magento currently has an offer for their paid cloud solution, Magento Commerce, that includes 3 months free as part of a new contract.
  • Features: Small to large catalog, coupons/discounts, POS integrations (see all features)
  • Additional notes: Developer required for initial build and ongoing maintenance
  • Contact for more information

Shopify

Prestashop

  • Price: Starting cost varies based on hosting (no licensing fee)
  • Features: Small to large catalog, coupons/discounts, POS integrations (see all features)
  • Additional notes: Developer required for initial build and ongoing maintenance
  • Contact for more information

Shopware

  • Price: Starting cost varies based on hosting (no licensing fee).
  • Features: Small to large catalog, coupons/discounts, 24/7 support, POS integrations (see all features)
  • Additional notes: Developer required for initial build and ongoing maintenance
  • Contact for more information

Square

  • Price: Starting at $0/month
  • Features: Small catalog, hosting included, theme builder, coupons/discounts, POS integrations (see all features)
  • Additional notes: Payment method limited to Square; integrates with Square POS
  • Contact for more information

SquareSpace

  • Price: Websites start at $16/month, e-commerce starts at $26/month
  • Features: Small catalog, hosting included, theme builder, coupons/discounts, POS integrations (see all features)
  • Additional notes: Support for selling services and subscriptions
  • Contact for more information

Wix

  • Price: Websites start at $13/month, e-commerce starts at $23/month
  • Features: Small catalog, hosting included, theme builder, coupons/discounts, 24/7 support, POS integrations (see all features)
  • Additional notes: Support for selling services, events and building a member forum
  • Contact for more information

WooCommerce

  • Price: Starting cost varies based on hosting (no licensing fee)
  • Features: Small catalog, theme builder, coupons/discounts, POS integrations (see all features)
  • Additional notes: WordPress required
  • Contact for more information

Mid-market and Enterprise Businesses

The list below are some of the more popular mid-market/enterprise platforms. Generally, these platforms will have custom pricing and take more time to launch. We recommend speaking with an agency or a representative of these companies to learn more.

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